This privacy policy is applicable to any personal information which is given by You to World Sea Fishing ("User Information") via the web site located at www.worldseafishing.com and all its related domains, the World Sea Fishing web site.

"You" shall mean you, the user of the site, "World Sea Fishing" shall mean World Sea Fishing and its associated members and the "World Sea Fishing Site" shall have the meaning as set out above.

World Sea Fishing Ltd is registered under the Data Protection Act 1998.

When using the World Sea Fishing Site You will encounter areas such as competitions or chat forums where You may be asked to enter User Information. Such User Information will only be used for the purposes stated at the collection point or in accordance with this Privacy Policy.

World Sea Fishing shall not sell or otherwise transfer the User Information to unaffiliated third parties without the approval of You. If applicable, You will have the opportunity to indicate whether You would like to "opt out" of receiving promotional and/or marketing information about other services or offerings from World Sea Fishing and/or any third parties.

World Sea Fishing reserves the right to perform statistical analyses of user behaviour and characteristics in order to measure interest in and use of the various areas of the site and to inform advertisers of such information as well as the number of users that have been exposed to or clicked on their advertising banners. World Sea Fishing will provide only aggregated data from these analyses to third parties. World Sea Fishing is not responsible for any actions or policies of any third parties who request personal information and users should check the applicable privacy policy of such party.

You should be aware that information and data may be automatically collected through the use of "cookies". "Cookies" are small text files a web site can use to recognize repeat users and allow World Sea Fishing to observe behaviour and compile aggregate data in order to improve the World Sea Fishing Site and to target its advertising. Cookies do not attach to Your system and damage Your files. If You do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows You to deny or accept the cookie feature.

You may notify World Sea Fishing of any updates, amendments and corrections to previously collected User Information by using the Feedback Form on the World Sea Fishing Site. Further, upon Your request, World Sea Fishing will use commercially reasonable efforts to delete Your User Information from its database; however, it may be impossible to delete Your entry without some residual information because of backups and records of deletions.

World Sea Fishing reserves the right, at any time, to modify, alter, or update this privacy policy and any changes shall be notified to all users.

Our web site uses third party advert servers (such as DoubleClick, ValueClick, Google) to serve the advertisements that you see on the pages of our web site. That partner may use cookies in the process of serving advertisements, but it will not collect any personally identifiable information about you.

• Google, as a third-party vendor, uses cookies to serve ads on your site.
• Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
• Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.