The winner is announced for the Top Water Lures, Costa Del Mar mega lure fishing competition.

Now is the time to submit your answers for the mega modern lure fishing competition, your chance to win everything you need to start modern lure fishing.

The next two questions for the Top Water Lures / Costa Del Mar Lure Fishing competition! Your chance to win everything you need to start modern lure fishing!

Jim O'Donnell returns with his latest blog detailing his season in Florida, LRF Mullet and the first question in the Top Water Lures / Costa Del Mar Mega Lure Fishing Competition!

Jim O'Donnell attends the opening day of a new Plymouth lure fishing shop from specialists, The Art of Fishing.

Jim O'Donnell introduces a new fanstastic competition to be run through his WSF blogs, this is your chance to win nearly a grands worth of modern lure fishing goodies including a rod, reel, clothing, terminal gear, lures and ubber angling sunnies courtesy of Top Water Lures and Costa Del Mar.

This month Jimbo has been flinging lures at various species including Pike, Perch, Ballan Wrasse and Flounder - find out how he got on as well as details of a brand new competition to kit yourself for lure fishing in 2012!

Jim O'Donnell, often seduced by nice shiny things, takes a look at some of his favourite lure bling from the 2011 Tackle and Guns trade show - 13 bits of sultry lure goodness that will make it big in 2012!

Jim O'Donnell rounds off the year with renewed enthusiasm for the angling year ahead...and it's all down to little bits of squidgy plastic!

Jim O'Donnell visits the beautiful island of Guernsey with good friends Andy Hart and lure guru Danny Parkins for some full on, endurance, 20 hour a day fishing whilst competing in the Guernsey Bass Festival!