I have just taken delivery of one of the Abu 7000C3's which are currently on offer. Initially i thought it looked very similar to my older 7000C3 which i bought about 4 years ago, both where silver in colour with a silver band and gold writing. I then started to compare them in more detail and found there to be a few differences. It has the newer style of spool on it with the stop (like the 7000 Big Game reels) instead of the grooved spoll on the older Abu's. The stardrag and handle seem to be different on the newer version, with a more curved shape to the star drag lever. I also noticed that the new reel had 'Ambassadeur' stamped on the sideplates, where as the older version has 'Made in Sweden' stamped on it. On the reel foot it also has a sticker saying 'Made in Taiwan', the box containing a sticker with a similar message. Has anbody else bought one of these reels recently from one of the mail order places? Could you be able tell me what yours has stamped on the side plates, or if it has a sticker on the reel foot? Apparently the one my friend has bought from a similar place has a different style of star drag lever, but is still made in Taiwan. if anbidy could clear this query up it would be most appreciated. I have looked at various tackle shops and from pictures can clearly identify a few minor differences to the reels.