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The Wichita Eagle
April 10, 2007


The Coleman Co. will have a new niche in the outdoor products market -- sort of. Parent company Jarden Corp. said Tuesday it has acquired Pure Fishing Inc., a maker of fishing gear based in Spirit Lake, Iowa. It owns some powerful brands in the recreational fishing market, including Abu Garcia, Berkley and Trilene.

The acquisition, which closed Friday, included $300 million in cash and a $100 million, five-year note.

Jarden will operate the company under its Jarden Outdoor Solutions segment, which includes Coleman and is headed by Coleman chief executive Gary Kiedaisch.

Kiedaisch has served on Pure Fishing's board of directors for the past year and a half.

Jarden officials said they believe the strength of the Coleman brands and those of Pure Fishing can be leveraged for growth in both companies through cross-selling and distribution.

Kiedaisch said Tuesday that Pure Fishing will get the most immediate benefits from the acquisition.

He said it's a small company compared to Coleman and even smaller compared to parent Jarden, a consumer products conglomerate that has more than 20,000 employees and $3.9 billion in 2006 revenue.

Pure Fishing will be able to tap Jarden's economies of scale, especially in the purchase of raw materials, sea freight and others, using that cost savings for new product development and enhanced marketing and advertising, Kiedaisch said.

'What this is, is an opportunity to take the good things Coleman does in Wichita and lend a hand to our friends in Iowa, now,' Kiedaisch said. 'It will, overall, increase our margins and make the company healthier.'

He said Pure Fishing will operate independently from Jarden, just as Coleman has. Pure Fishing will have its own president who will report to Kiedaisch. Tom Bedell, chairman of Pure Fishing, will serve as interim president until a permanent president is found, Kiedaisch said.

In 2006, Pure Fishing had revenue of more than $250 million, which will boost Jarden Outdoor Solutions' annual revenue to $1.2 billion, Kiedaisch said.

Besides the U.S., Pure Fishing has operations in 18 countries and sells its products through more than 15,000 retailers, according to Hoovers.com.

Its products include rod, reels, lures and bait.

In Wichita, the company's products are sold in major retailers such as Wal-Mart, as well as outdoor retailers Gander Mountain, Sportsman's Warehouse, Zeiner's Bass Shop and Dick's Sporting Goods.

Martin Franklin, Jarden Corp.' s chief executive, said in a news release Tuesday that his company thinks there are significant opportunities for future growth in the recreational fishing category.

According to a report by the American Sportfishing Association, sales of rods and reels increased from $818 million in 1980 to $1.9 billion in 2001.

Sales of lures and flies between 1985 and 2001 grew by $285 million, the report said
 

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interesting!!!!!!!
 
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I'm waiting for Asda (Wal-mart) to start knocking out Abu reels at "1984 prices"!!
 

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It sounds mad being able to buy top quality beachcasters in your local supermarket! however it may not be too farfetched as Tesco are going to stock tackle in their tesco Extra stores and in other european countries such as France supermarkets such as Carrefour stock quite a large range of tackle.
 

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I got a load of berkley stuff, line lures etc in wal mart in Australia. They have massive purchasing power so they get some ok stuff pretty cheap. Loads better than the crap in Aldi or wherever. Although reading this did make me laugh.

A premium graphite rod featuring a 7-bearing drive and instant anti-reverse make the Abu Garcia Cardinal 300 a smooth, hassle-free stick. With a machined aluminum handle and spool and four SS304 guides for optimium spinning performance.
 

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american fishing tackle is pants compared to the rest of the world
and coleman well likewise ok they have some decent gear but its priced out of the running (tents theres a laugh )
lets hope the us bosses dont try and "improve anything" with abu

im getting fed up with us companys leaving us with poor choice stick to making muscle cars that wobble round corners
and mobiles that make the simplist task an excorcise in futility

this is a sad day for angling
 

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Discussion Starter #11
Let's hope they are 1984 quality as well, their recent efforts to make a decent reel are poor to be polite.
Abu makes Abu multiplier reels for Walmart. They look the same ....but they are not only cheaper in price....also cheaper in quality. As an example, some have plastic internal parts, bushings instead of bearings. The uneducated masses who buy fishing reels at Walmart do not know the difference ....so if you are in America...watch what you buy in fishing reels at Walmart.

The only things for fishing I buy at Walmart is brand name equipment like line, hooks, swivels etc. ....so take care :secret:
 
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