Ruff Ground· Registered
Not pointing any fingers... but if Penn have no say in the shop selling prices, can you explain why every single tackle shop advert I have seen, either online or in the magazines etc has the new Mag Xtra priced exactly the same at £115?Not quite sure if I follow your question, but let me try.
Firstly, Penn do NOT sell direct to the public.
Secondly, we only set guideline Recommended Retail Prices - the shops decide what price to sell the products at. For us to do otherwise would be Retail Price Maintenance, and would be illegal.
These reels have been available for several months now, so I would expect normal market forces should be in operation i.e. in slight variation in pricing. I am yet to see this reel advertised for anything other than £115, not even a single penny under! Or is it just me....