Competition between shops perhaps? From a friend who owns a tackle shop i know that there is the price shops buy for, the RRP, and then an expected profit margin. However shops realise that if the overprice items they will loose sales to cheaper rivals who offer the same goods at a reduced price. This is why many tackle shops offer price match deals, and how many smaller companies who buy smaller quantities cant afford to have such low prices due to higher initial outlay (cheaper in bulk) and the need for bigger profit margins. Hopefully this helps you, as this is my understanding of how the prices are actually set.
This is all true.... but it actually confirms what I am saying, not the opposite! Competition results in varying prices, as each seller tries to attract custom away from others. Any normal market has price variation and fluctuation, different deals etc, but this variation appears to be completely non-existant at the moment with this particular product. Why is this?
If this reel was advertised by one seller at £110, even for a short period until stocks ran out, they would sell like hot cakes! There would still be a profit margin, albeit not as big (which wouldn't matter as the increase in sales would almost certainly cover that loss). Having said that, if they cannot then replenish their stocks, for whatever reason, then they may be shooting themselves in the foot...
Just look at other items of tackle in the magazines or online and you will see slight variation in advertised prices, which any normal market naturally has. I have been biting my tongue on this for a while... but I am afraid to say it appears something fishy is going on here, if you excuse the pun!:g:
