[Edgey]

so what is the real price of a reel ,as in how much more do we pay {rrp}than the shops buy them for ?and another question for one of the penn guys is why dont you sell direct to the public ?

Mark

Put simply Penn are a manufacturer and wholesale distributor. They do not want the hassle of selling their product to thousands of individuals, as then they would be a retailer with all the consequent costs of becoming so.

They make agreements with the retailers to sell their products, in varying quantities to the retailers, who in turn incur their costs setting the displays and employing the assistants who serve you the individual customer. Penn by law has to allow the retailers to set their own price.

If a retailer wants to undercut the market, by selling cheaper than cost, that is their choice, they may feel that by doing so they will be able to sell other products at a higher margin than their competitors and thereby cover the costs.

Also stock, reels etc, is money in another form, it either costs the retailer interest, if they have borrowed to pay for the stock, or lost interest that their cash could be earning in a bank deposit account, if they have not.

Either way they have to cover their own overheads, shop rent, heating, light, etc staff, insurance, bank fees, transport etc, this they recover by marking up the price at which they buy their stock from the whole-saler, which in turn make their margins by selling in bulk. The more you buy of something, usually the cheaper the price, except in the case of commodities, oil, copper etc, which I won't go into
now.

If you want a cheap Penn Reel, open a shop and order 100 off, then sell 99 and keep 1 for your self, and the profits from the sale of the other 99, but don't forget, you will have to set up in an area where you can guarantee to buy minimum quantities for a long time, and if you don't have the cash, or can't obtain the finance, you won't be able to get started. Don't forget however as well, that within your margin has also to be 17.5% VAT. This tax you as the customer pay at the time of purchase and in turn is paid into Gordon Brown's back pocket to give to Bambi to pay for the Iraq War.

Penn will not say what they sell to their retailers for, as their rivals will be able to
use the information to undercut or attack them in someway.

Here endeth the Business Studies Lesson.

 

[Edgey]

Danny Moeskops holds all of the current recognised world casting records:
100gm/0.28mm - 262.26m
125gm/0.28mm - 270.64m
150gm/0.31mm - 278.96m
175gm/0.35mm - 276.58m
He uses Abu's in the main.

Info from UKSF - http://uksf.sea-angler.org/records.html

Thing is that is a little like saying that because Michael Shumacher drives a Ferrari, we should all buy one. LOL. I find generally that it is the person, or in my case the idiot (lol) at the blunt end of the rod that matters and how we manage according to our abilities.