Bass-ic Instinct· Registered
Competition between shops perhaps? From a friend who owns a tackle shop i know that there is the price shops buy for, the RRP, and then an expected profit margin. However shops realise that if the overprice items they will loose sales to cheaper rivals who offer the same goods at a reduced price. This is why many tackle shops offer price match deals, and how many smaller companies who buy smaller quantities cant afford to have such low prices due to higher initial outlay (cheaper in bulk) and the need for bigger profit margins. Hopefully this helps you, as this is my understanding of how the prices are actually set.