Hey guys,
I have known for a little while that the issue released on Friday 8th of December would sadly be TSF's last. I think this is a great shame, the editor Paul Dennis was doing a lot of things right in his role. He is a modest, humble guy with a real feel for what it is to enjoy fishing, he gets it, the magic of what we do and why so many of us take part in this great sport, hobby, and past-time.
The path the ever commercial world seems to go is that we end up with less and less choice, with bigger brands buying up or putting the smaller ones out of business, often taking no prisoners along the way and using means that seem less than moral to many of us. A lack of competition is never a good thing for the public, the less choice we have, the more that one or two entities can play god over us, charge what they like and in media, they give us their version of the news. In angling terms, an example is tackle, they gave us their version of what is good quality and we trusted them, for decades, spending our hard earned capital. Thankfully the internet evolved and places like WSF sprung up with tackle and equipment reviews and we learned to trust each other over a publication. It never needed to be that way though, look at Allan Hawk's reviews and how respected he has become, criticising the highest end reels and praising them when they got things right, regardless of brand or cost.
It's true, the internet has taken its toll heavily on magazines, instantly available content and for free at the touch of a button has hit hard copy publications hard. If we look back decades, the magazine was our only regular format to receive angling catch news from far afield, to learn new techniques and about groundbreaking products. It wasn't any different in other industries, a lot of us probably picked up FHM in the 90's, how many of us do now? It's all change now that we're deep in the digital era. There are still a lot of legacy purchasers of fishing magazines, the older generation who pay a subscription due to the fact they can't get on with digital mediums or purely out of habit and nostalgia they pick up a copy, sit and read happily. But for a generation glued to activity on their iphone or smartphone why would they look at a hard copy? They're also all preaching about rainforests being felled and the carbon footprint of the previous generation has ruined the planet and pretending they are doing their thing whilst flying around the world on planes as much as possible and buying everything made of nonbiodegradable materials that get buried when they are done with, but, one thing is true, mags take up space, in time clutter up a home, an office etc, digital doesn't really on these tiny devices with vast amounts of memory, that is an advancement. However, all of the above taken into account, this isn't the reason TSF has failed, it is the reason it would have one day in the future though. Both magazines are using a very outdated model, one from decades gone by and the rule is, change, move with the times, evolve or become extinct.
As I understand it, the magazine has failed for other reasons and it didn't need to. At a point, there were too many cooks and the legacy of that has been a real burden. The lifeblood of many publications is advertising space, when there are not enough advertisers, this can cripple a magazine, you have to be hungry and go after them hard, if this isn't done and you rest on your laurels, things fail, you are on borrowed time. Many brands now have social media channels that far outreach any magazine ad, it costs the brands to have a team of marketing guys and contributors to keep those media channels going. If others can't do the job better for the brand, the brand will do it themselves, a trick was missed there.
There is also the matter of getting your publication in enough outlets, the big players pay a big fee to be stocked in the huge supermarkets each year, if you have 30 different magazines, that is affordable, necessary and cost-effective but, if you have just a few titles, you perhaps can't afford to even be in front of people on one of the largest stages.
However, there is something which really provokes thought in all of this and I want you guys to think about it. TSF are not accepting offers for the magazine or some of its components that have a value. Now, why would a magazine that is running insolvently, making a loss choose not to recoup what they can, at least to pay any severance packages or creditors which may be owed at this point? Given that some of you will remember Sea Fishing Magazine which was very popular, it was allegedly bought by Sea Angler and closed immediately. In this situation, could it be that a similar deal is in place and that non-disclosure agreements have been signed? Something doesn't sit right about a magazine going broke, closing its doors and won't entertain an offer at all or even listen to one.
I'll let you think about that.
Cheers
Chris
I have known for a little while that the issue released on Friday 8th of December would sadly be TSF's last. I think this is a great shame, the editor Paul Dennis was doing a lot of things right in his role. He is a modest, humble guy with a real feel for what it is to enjoy fishing, he gets it, the magic of what we do and why so many of us take part in this great sport, hobby, and past-time.
The path the ever commercial world seems to go is that we end up with less and less choice, with bigger brands buying up or putting the smaller ones out of business, often taking no prisoners along the way and using means that seem less than moral to many of us. A lack of competition is never a good thing for the public, the less choice we have, the more that one or two entities can play god over us, charge what they like and in media, they give us their version of the news. In angling terms, an example is tackle, they gave us their version of what is good quality and we trusted them, for decades, spending our hard earned capital. Thankfully the internet evolved and places like WSF sprung up with tackle and equipment reviews and we learned to trust each other over a publication. It never needed to be that way though, look at Allan Hawk's reviews and how respected he has become, criticising the highest end reels and praising them when they got things right, regardless of brand or cost.
It's true, the internet has taken its toll heavily on magazines, instantly available content and for free at the touch of a button has hit hard copy publications hard. If we look back decades, the magazine was our only regular format to receive angling catch news from far afield, to learn new techniques and about groundbreaking products. It wasn't any different in other industries, a lot of us probably picked up FHM in the 90's, how many of us do now? It's all change now that we're deep in the digital era. There are still a lot of legacy purchasers of fishing magazines, the older generation who pay a subscription due to the fact they can't get on with digital mediums or purely out of habit and nostalgia they pick up a copy, sit and read happily. But for a generation glued to activity on their iphone or smartphone why would they look at a hard copy? They're also all preaching about rainforests being felled and the carbon footprint of the previous generation has ruined the planet and pretending they are doing their thing whilst flying around the world on planes as much as possible and buying everything made of nonbiodegradable materials that get buried when they are done with, but, one thing is true, mags take up space, in time clutter up a home, an office etc, digital doesn't really on these tiny devices with vast amounts of memory, that is an advancement. However, all of the above taken into account, this isn't the reason TSF has failed, it is the reason it would have one day in the future though. Both magazines are using a very outdated model, one from decades gone by and the rule is, change, move with the times, evolve or become extinct.
As I understand it, the magazine has failed for other reasons and it didn't need to. At a point, there were too many cooks and the legacy of that has been a real burden. The lifeblood of many publications is advertising space, when there are not enough advertisers, this can cripple a magazine, you have to be hungry and go after them hard, if this isn't done and you rest on your laurels, things fail, you are on borrowed time. Many brands now have social media channels that far outreach any magazine ad, it costs the brands to have a team of marketing guys and contributors to keep those media channels going. If others can't do the job better for the brand, the brand will do it themselves, a trick was missed there.
There is also the matter of getting your publication in enough outlets, the big players pay a big fee to be stocked in the huge supermarkets each year, if you have 30 different magazines, that is affordable, necessary and cost-effective but, if you have just a few titles, you perhaps can't afford to even be in front of people on one of the largest stages.
However, there is something which really provokes thought in all of this and I want you guys to think about it. TSF are not accepting offers for the magazine or some of its components that have a value. Now, why would a magazine that is running insolvently, making a loss choose not to recoup what they can, at least to pay any severance packages or creditors which may be owed at this point? Given that some of you will remember Sea Fishing Magazine which was very popular, it was allegedly bought by Sea Angler and closed immediately. In this situation, could it be that a similar deal is in place and that non-disclosure agreements have been signed? Something doesn't sit right about a magazine going broke, closing its doors and won't entertain an offer at all or even listen to one.
I'll let you think about that.
Cheers
Chris